"The best thing is to listen. Sometimes we think we understand what people are saying or what they need, but it's always good to repeat or better yet, show them something and ask, is that what you're saying? Acknowledge that it will be a process with learning happening on both sides, but hopefully at the end you'll feel like it's a collaboration. It's also good if your narrative around the solution or design strategy/design starts with an issue or problem statement or inspiration that came from the client. This inherently builds what's important to them into your work and will at least get them to listen, if not adopt."
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